GION Backpack
PURPOSE : Make the travel a smart and enjoyeable experience, design for durability.
Each product at Horizn Studios is designed throughoutly, and is launched only when it meets all the requirements, not following any seasonal calendar. This way, every detail can be refined to near perfection. As the only Product Designer in the company, I had to challenge my ways to communicate the design to understand and translate the vision of the founders and create almost from scratch the whole range of bags. This bag took more than 1 year of development, from early sketches to the market released in 2018.
It is the first backpack of the brand and best seller in the bags category, developed in several colorways and limited edition materials since its first launch.

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