SOFO Weekender
HORIZN STUDIOS - 2018
PURPOSE : Make the travel a smart and enjoyeable experience, design for durability with organic materials
To follow the modernization of the brand, the goal was to revamp one of the best travel accessory : the Weekender. The overall look, size, design details and most importantly the sourcing of the material - a natural waxed canvas with matte coating blended with the color - were crucial to make this bag a success. Developed in several neutral colors, every details are matching (cotton, PU, leather, lining, straps) and I had to design custom-made hardware to fit the best the new direction of the brand.
