MOON BAG RUFFLE
GOT BAG - 2024
PURPOSE : Design and Development of a new iconic handbag
To continue the success of Got Bag's Moon Bag, my task was to create its follow-up and upgrade, to get a new best seller in the range. It became the Moon Bag Ruffle.
Inspired by pleats and ruffle effects, i worked with the principle of using a single material all over the body, using the unique fish-net recycling "RE:NYNET material" developed by Got Bag. A rope mechanism smartly hidden in the strap allows the customer to adapt the bag to its style and get versatile ways of carrying. From my sketches, I made prototypes to achieve the desired effect and shape, which ensured a fast development with the manufacturer.
On its first weeks of launch it became the 3rd best-seller product and is declined in a variety of bright and singular colors.
It won the 2026 German Design Award in the category Excellent Product Design Lifestyle and Fashion and the 2026 Red dot Design Award in the category Product Design.
